... MTV's largest group of advertisers. And Madison Avenue has long been aware of MTV's appeal to the youth market. "MTV has always been a good vehicle to reach that [segment of the market]," says Julie Friedlander, senior VP/director of ...

... MTV's most effective half-hour. A Benetton ad-like set of "average" MTV viewers take over the program each week. Monday through Thursday, they view three new videos, then rate them on a scale of one to five. The highest-rated video of ...

... MTV and Roedy himself on one key issue when he announced the Person of the Year honor in November. "As UN AIDS ambassador, [Roedy] applies the same energy which he has used to promote MTV's global expansion to the concerns of the less ...

... MTV's complaint and ruled that VPL's collective licensing was illegal, all similar societies in all rights sectors in the EU would have had their legal foundations removed. The settlement of MTV's case has come out of the blue and in ...

... MTV's content and strategy both online and on-air. On the digital side, his main henchman is McCormack, and MTV is ... MTV's online experiences from its on-air experiences is another challenge. It's difficult torprovide the ...

TEWNTY YEARS OF MTV MTV has completely changed the relationship between the artist, the image and marketing to the ... MTV's coverage of Live Aid (|uly 13, 1985), which many say established MTV as a powerful news source for music ...

... MTV's media outlets (MTV, MTV2, and mtv.com). It is being promoted through a special on-air album debut at 8 p.m. Feb. 24 (which will begin airing on MTV2 March 7) and a First Listen Feb. 21 on mtv.com. "We're planning on having similar ...

... MTV's first talk show, premieres. 1994. June 7 MTV and America Online debut MTV Online. July IS Judy McGrath is promoted to president of MTV: Music Television. 1995. April 10 MTV begins airing the original 19 episodes of the cancelled ABC ...

... MTV has received only a handful of Beavis and Butt-head episodes in the past two years, and Judge is not currently under contract to deliver more, despite the success of the MTV/Paramount Beavis and Butt-head movie last Christmas. MTV's ...

... MTV news anchor Kurt Loder. Viewers will vote for their favorite contestant over the phone or by visiting MTV's online sites on the World Wide Web or America Online. The winner will become the next MTV VJ and receive $25,000 cash. M ITV ...