This is an ideal introduction for anyone interested in, or studying, business and management. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area.
The thesis of the book is never allowing anyone to define what their child can do, or what is in their future. This is the new 2nd Edition - with updated images and story.
In this book John Hendry traces the cultural and historical origins of the 'bimoral' society and explores the challenges it poses for the world of business and management.