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Smart Shopping campaigns

Today’s shoppers are always on, shopping across platforms and devices, online and offline, seamlessly. Smart Shopping campaigns help you put your products in front of the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in the store. The best part? You only pay when they click.1

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Here's what you can do with Smart Shopping campaigns

Broaden your reach

With Smart Shopping campaigns, products are eligible to show up across all of Google's properties and reach users wherever, and whenever, they're searching or consuming content.

Drive traffic and sales

With Google’s Shopping campaigns, we’ll help more customers find your products—online and in store.

Uncover insights and trends

Want to know what sells? We’ll help you drill down and figure out what’s performing and what isn’t. Also, get competitive insights to help strengthen your offering.

Show your ads to hundreds of millions of potential customers on Google surfaces each day

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Optimize for online and in‑store conversions

Whether your customers are looking for what you sell online or in the real world, you can reach them in both places. Add the store visits goal in your Smart Shopping campaigns to optimize for both online conversions and in-store purchases.

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Work with a partner to get started

Seamlessly get your inventory onto Google and promote your products through a Smart Shopping campaign directly through these partners.


Sync your products, run a Google Smart Shopping campaign, and track results — all from Shopify.

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WooCommerce is a fully customizable eCommerce platform to build exactly the store you want. Reach your ideal customers with the Google Ads extension, powered by Kliken.

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Let’s set up a Smart Shopping campaign

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Frequently asked questions

  • 1 In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.