After 45 years, NAR will roll out new logo in June

The National Association of Realtors has a new logo for the first time in 45 years.

The Washington, D.C-based organization representing 1.3 million Realtors said its "modern new visual identity" will "make its iconic brand and mark more multi-dimensional, dynamic and future-focused."

The new logo retains the recognizable blue color but looks three dimensional, "adding further depth, dimension and elevation to the brand," the organization said in a news release.

NAR will begin the using the new logo in early June and will roll it out to its more than 1,200 affiliated local and state associations of Realtors.

“The evolution of the Realtor brand reinforces who we are as an organization — an unrivaled advocate and trusted resource in real estate, growing and adapting to the changing demographics and needs of today’s buyers, sellers and investors," NAR President Elizabeth Mendenhall said in the release.

The original “block R” logo was first adopted in 1973, when the association changed its name from the National Association of Real Estate Boards to the National Association of Realtors.

NAR worked with Conran Design Group, a global branding and design firm headquartered in New York and London. Conran has worked with numerous other recognizable brands, including Coca-Cola, P&G, Pfizer, Nestle, Rolls-Royce and Shell.

For nearly a year, Conran conducted extensive research and focus groups of consumers and Realtors.

“The new brand embodies the association’s rich history, but better reflects our forward-thinking focus and how we’ll stay ahead of industry evolution and disruption and continue to lead the real estate industry in the years ahead," NAR CEO Bob Goldberg said.